It?s a Colorful Planet: The Which means of Shade Across Borders

As children, were often asked ?what?s your selected color?? We belief that our color choice says a whole lot about who were, understanding that the questioner will immediately understand its meaning.

But colors, like words, don't carry universal meaning. We all have different reactions to several tones and shades depending on how and where i was raised, our past experiences with it, and our pair of preferences ? which, like children, can change inexplicably.

The facts are colors carry a great deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are aware of many of these differences, you will be able to stop embarrassing cultural mistakes when talking about and utilizing colors among colleagues, friends, and clients ? and will also allow you to promote your product effectively in global markets.

Below, a simple guide to five colors worldwide.


In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, it often carries the alternative meaning; in China, black could be the signature color for young boys, and it is employed in celebrations and joyous events.

White, on the other hand, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the best colors, as well as meanings in many cultures run deep:

China - Celebration, courage, loyalty, success, and luck, among others. Used often in ceremonies, so when combined with white, signifies joy.

Japan - The traditional color for the heroic figure.

Russia - Representative from the Communist era. For this reason, it is strongly recommended to get extremely careful when using this in Eastern European countries.

India - Purity, so wedding costumes in many cases are red. Also along with for married women.

United States - Danger (think "red light!") and found in conjunction with other colors for holidays, like Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a hue of life and health. But in other parts of Africa, red is really a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and other parts of the continent.


Blue is frequently considered being the "safest" global color, as it could represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually viewed as the conservative, "corporate" color.

However, be cautious when utilizing blue to deal with highly pious audiences: the colour has significance in nearly every major world religion. For Hindus, it is the hue of Krishna, and a lot of in the gods are depicted with blue-colored skin. For Christians, blue read more invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to be a holy color, even though the Islamic Qur'an is the term for evildoers whose eyes are glazed with fear as زرق zurq, which will be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is known as an even more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a sensible choice for packaging.


If the Dutch have everything to say over it, the World Cup will be flooded with plenty of orange come early july. (Orange will be the national hue of the Netherlands and also the uniform hue of the country's famous football team.)

On sleep issues in the world, however, orange carries a better sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might want to find out more on that color as well as cultural significance. Also, be mindful of color choices because they connect with your company?s campaign copy and graphics ? whether it be printed collateral, an online site, or marketing strategy. Know your target audience and their respective color conventions and that means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.

Oh oh and, the most popular colors at Acclaro are blue and orange.

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